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[ Image ] [[https://lunchtimemd.com/]]
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What's included in this week's Insights | Member Edition:
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Article: Why ChatGPT Has Probably Never Named Your Practice
Exclusive Member Benefit: Final days: $100 Annual Conference registration
Mark Your Calendar: Upcoming webinars and events
Member Community Featured Post: Share your thoughts on patient volume
Podcast: Resilience, Reinvention, and Lifelong Learning with Pat Kroken
MGMA Stat: Medical Assistants: Tackling Practices’ Worst Hiring Problem
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Why ChatGPT Has Probably Never Named Your Practice
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[ Image ] [[https://www.mgma.com/articles/why-chatgpt-has-probably-never-named-your-practice?utm_source=marketo&utm_medium=email&utm_campaign=mem-insights_newsletter-may-2026-insights0526-ret]]
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Most independent medical practices don’t show up when patients ask AI chatbots for recommendations — because today’s marketing strategies aren’t built to influence what AI surfaces. Learn why practices are invisible in AI-driven search and what sets apart the few that consistently get named.
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What AI Sees
What AI Sees [[https://www.mgma.com/articles/why-chatgpt-has-probably-never-named-your-practice?utm_source=marketo&utm_medium=email&utm_campaign=mem-insights_newsletter-may-2026-insights0526-ret]]
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[ Image ] [[https://www.healthcatalyst.com/pgm/ambulatory?utm_source=mgma&utm_medium=paid-ad2&utm_campaign=MC-260225-Outpatient]]
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Download the Playbook
Download the Playbook [[https://www.healthcatalyst.com/pgm/ambulatory?utm_source=mgma&utm_medium=paid-ad2&utm_campaign=MC-260225-Outpatient]]
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Smarter Ambulatory Strategy Starts Here
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Navigate today’s financial pressures with a more strategic approach to ambulatory care. Our Playbook shares a five-step framework leaders can use to transform fragmented clinics into a high-performing, scalable business line that drives sustainable growth.
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[ Image ] [[https://www.mgma.com/annual-conference?utm_source=marketo&utm_medium=email&utm_campaign=mem-insights_newsletter-may-2026-insights0526-ret]]
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Final Days to Register for $100
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[ Image ] [[https://www.mgma.com/annual-conference?utm_source=marketo&utm_medium=email&utm_campaign=mem-insights_newsletter-may-2026-insights0526-ret]]
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MGMA Members can register for the MGMA Annual Conference for $100.*
As an MGMA Member, you have access to the most valuable conference offer we’ll ever make. Don't miss out on this once-in-a-century opportunity! Claim your $100 registration before this offer* expires on May 28th!
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Celebrate 100 for $100
Celebrate 100 for $100 [[https://www.mgma.com/annual-conference?utm_source=marketo&utm_medium=email&utm_campaign=mem-insights_newsletter-may-2026-insights0526-ret]]
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[ Image ] [[https://www.chartahealth.com/tools/ai-chart-review-role-map?utm_source=paid_media&utm_medium=paid-media&utm_campaign=mgma-26&utm_content=newsletter]]
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Learn More
Learn More [[https://www.chartahealth.com/tools/ai-chart-review-role-map?utm_source=paid_media&utm_medium=paid-media&utm_campaign=mgma-26&utm_content=newsletter]]
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One AI Tool That Works for Your Whole Practice
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This guide explains how finance, clinical, regulatory, and other teams use a single AI tool to analyze 100% of patient encounters. From revenue uplift to better clinical outcomes, see how autonomous AI chart review will lift performance across teams at your practice.
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Discover the latest MGMA DataDive benchmarks on physician and APP compensation and productivity, including wRVUs, incentive pay, and total compensation trends across specialties, regions, and ownership models. Learn how these insights can help you refine compensation design, strengthen recruitment and retention, and better align incentives with organizational goals and value-based care priorities.
Click Here for all upcoming webinars and events!
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[ Image ] [[https://www.mgma.com/webinars/ai-powered-clinical-documentation?utm_source=marketo&utm_medium=email&utm_campaign=mem-insights_newsletter-may-2026-insights0526-ret]]
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AI-Powered Clinical Documentation: Integrating Ambient AI into the Medical Practice Ecosystem
June 30 at 1 pm ET
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Register Now
Register Now [[https://www.mgma.com/webinars/ai-powered-clinical-documentation?utm_source=marketo&utm_medium=email&utm_campaign=mem-insights_newsletter-may-2026-insights0526-ret]]
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[ Image ] [[https://www.mgma.com/webinars/2026-practice-management-and-staff-compensation-benchmarks-and-trends?utm_source=marketo&utm_medium=email&utm_campaign=mem-insights_newsletter-may-2026-insights0526-ret]]
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MEMBER EXCLUSIVE: 2026 Practice Management and Staff Compensation Benchmarks and Trends
July 9 at 1 pm ET
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Register Now
Register Now [[https://www.mgma.com/webinars/2026-practice-management-and-staff-compensation-benchmarks-and-trends?utm_source=marketo&utm_medium=email&utm_campaign=mem-insights_newsletter-may-2026-insights0526-ret]]
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[ Image ] [[https://www.mgma.com/webinars/rethinking-the-physician-executive?utm_source=marketo&utm_medium=email&utm_campaign=mem-insights_newsletter-may-2026-insights0526-ret]]
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Rethinking the Physician Executive: How Role Design, Compensation, and Development Drive Recruitment and Retention
July 14 at 1 pm ET
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Register Now
Register Now [[https://www.mgma.com/webinars/rethinking-the-physician-executive?utm_source=marketo&utm_medium=email&utm_campaign=mem-insights_newsletter-may-2026-insights0526-ret]]
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[ Image ] [[https://www.mgma.com/digital-events/mgma-summit-2026/overview?utm_source=marketo&utm_medium=email&utm_campaign=mem-insights_newsletter-may-2026-insights0526-ret]]
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MGMA Summit
June 2-4, 2026 | Digital Conference
A must-attend, three‑day online experience packed with practical insights, real-world strategies, and the expert guidance you need to excel in today’s rapidly evolving healthcare landscape.
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[ Image ] [[https://www.mgma.com/annual-conference?utm_source=marketo&utm_medium=email&utm_campaign=mem-insights_newsletter-may-2026-insights0526-ret]]
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MGMA Annual Conference
Sept 27-30, 2026 | San Antonio, TX
Through candid conversations, practical insights, and future-focused thinking, this conference explores the ideas and actions that move the industry forward.
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Share Your Thoughts: When Patient Volume Softens
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In a recent Financial Management Network discussion, we heard just how many MGMA members and practice leaders are reporting a drop in patient volume in the early months of 2026.
We've been watching and listening to these reports and have developed a new member-benefit publication that examines the drivers behind demand and volume shifts this year, along with specialty-specific advice.
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If you haven't already, we'd love to hear your perspective on this topic and have you weigh in on the conversation!
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[ Image ] [[https://community.mgma.com/discussion/2026-drop-in-patient-volume#bm8bcbc22b-ec4a-4c5b-a81a-39253e81d712]]
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Join the Conversation
Join the Conversation [[https://community.mgma.com/discussion/2026-drop-in-patient-volume#bm8bcbc22b-ec4a-4c5b-a81a-39253e81d712]]
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[ Image ] [[https://www.mgma.com/articles/when-patient-volume-softens-diagnose-before-you-cut?utm_source=marketo&utm_medium=email&utm_campaign=mem-insights_newsletter-may-2026-insights0519-ret]]
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Read the Article
Read the Article [[https://www.mgma.com/articles/when-patient-volume-softens-diagnose-before-you-cut?utm_source=marketo&utm_medium=email&utm_campaign=mem-insights_newsletter-may-2026-insights0519-ret]]
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Please note: You'll need to log in to the community to view and participate in these discussions. To get started, use the same email address and password you use for MGMA.com.
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Resilience, Reinvention, and Lifelong Learning with MGMA Fellow Pat Kroken, FACMPE
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[ Image ] [[https://www.mgma.com/podcasts/trust-the-process-pat-kroken-resilience-leadership]]
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"Trust the process” is a simple mantra that shaped Pat Kroken’s journey from injury recovery to leadership in healthcare operations and joining the U.S. national powerlifting team. In this candid conversation, Kroken shares how personal challenges and continuous growth translate into practical leadership lessons for today’s healthcare professionals.
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Start Listening
Start Listening [[https://www.mgma.com/podcasts/trust-the-process-pat-kroken-resilience-leadership]]
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Check out all of our podcast episodes now!
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[ Image ] [[https://podcasts.apple.com/us/podcast/mgma-podcasts/id1154148629?uo=4]]
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[ Image ] [[https://open.spotify.com/show/5f0De9qZDyxiVH4Ujf5odW]]
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[ Image ] [[https://mgma-podcasts.transistor.fm/]]
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[ Image ] [[https://www.mgma.com/mgma-stat/medical-assistants-tackling-practices-worst-hiring-problem]]
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Medical Assistants: Tackling Practices’ Worst Hiring Problem Before It Gets Worse
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Medical assistant hiring is becoming a long-term challenge for medical practices, with most leaders reporting it’s harder than ever due to candidate shortages, wage pressure, and training gaps. See what’s driving the strain and how targeted recruiting and retention strategies can help practices stabilize their workforce.
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Fix MA hiring
Fix MA hiring [[https://www.mgma.com/mgma-stat/medical-assistants-tackling-practices-worst-hiring-problem]]
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[ Medical Group Management Association ] [[https://www.mgma.com/]]
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Advancing the Business of Healthcare
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